Electra Blog

Around 1010: Ice Cream Shops

Ice cream is never a bad idea. Seriously. Just look at our kids' bikes, helmets, flip flops, towels, bells. At least one has ice cream on it. This is no suprise, considering there are so many shops near the Electra office with exceptionally delicious frozen treats. Old-fashioned ice cream, frozen yogurt and gelato. How can one refuse? Here are a few of the Electra team's favorite places to stop by...


Real Talk: New Cruiser Colors for 2017

Cruisers are classics, but it never hurts to freshen up with a nice new paint job. The new Electra Cruiser Lux collection includes colors that look good along the coastline, on the sandy plains of the desert or on city streets. These bikes still ride smooth... and just for kicks, don't forget to add some Electra accessories to make it your own.


13 Questions for Shota Pearce

There is no one in the world quite like Shota. When he's not in the kitchen cooking up a delicious meal or exquisitely making his daily pour over coffee, he's engineering awesome product for Electra.

13 Questions for Shota Pearce


Electra Love: Simon and His Straight 8

Electra bikes can be found all around the world, and we are consistently amazed when we hear from Electra fans in other countries. Here is an awesome story from a new Electra bike owner, Simon.

Hi there!

My name is Simon. I'm someone who likes to share good experiences when I appreciate something, so I wanted to share my experience about discovering Electra.


13 Questions for Keili Fernando

Next on our roster is Keili. You can find her all around the office - that might mean capturing great photos for Electra's social media channels or arranging an awesome team lunch in the Electra kitchen.

13 Questions for Keili Fernando



13 Questions for Candice Warner

Today, you get to meet Candice. Not only is she super talented and creative, but a master at paper quilling. Or anything that has to do with paper, really. Her other talents include baking chocolate chip cookies and busting out some mean dance moves. She's also one of Electra's awesome graphic designers.


Around 1010: Beaches

When the Electra team isn't in the office, there is a very high likelihood you can find us at the beach. Being in sunny San Diego, there is no excuse not to enjoy some Vitamin D, sand and water. It's just too easy to hop on a bike and cruise on over to one of our favorite (locals only) surf spots.

1. Swami's Beach


13 Questions for Ray Hanstein

Meet our bike product manager, Ray. He almost always has a cup of coffee in hand and headphones on playing some great jams. If you're up for a good story, ask him about any one of his tattoos.

13 Questions for Ray Hanstein


Real Talk: New Townie Colors Are Here

We all love Vanilla, Orange Pearl and Lilac dearly... but it was time to play with some new colors and combinations for our next installment of the best, most comfortable bike out there. There's only so much you can say about our beloved Electra Townie, so we will let the bikes speak for themselves.

Here are just a few of our favorites: