Electra Blog


Around 1010: Cars & Vehicles

Bikes, cars and vehicles. At Electra, we love all of them. In fact, plenty of our bikes have been inspired by cars... even planes and trains! So, we asked a couple employees to play show and tell. Here is a little more about the hot wheels we have rolling around Encinitas and up to the office.

1. Ray and his Vespa




Spotted: Essence Magazine

We have wanderlust year round, but everyone knows summer is the ultimate vacation season. Whether that's going to the tropics, the mountains or somewhere in sunny California, every traveller has a packing list. In the June 2016 issue of Essence Magazine, the editor compiled some of her favorite travel products, one of which is our lovely Electra Ladies' Loft 7D in Teal.

Blog tags: 

Cassye & Her Sunshine

To preface the story we'd like to share, you should know that here at Electra we draw inspiration from everything around us. This includes tacos from the shop down the street from the office to old school auto trends. This story is about an Electra fan and her bike, Sunshine.


13 Questions for Chad Majer

Meet the one of the personalities behind Electra's customer service line, Chad Majer. Not only does he take a lot of pride in his work, he is also our parking lot regulator. Which he also takes pretty seriously.

13 Questions for Chad Majer


Spotted: Good Morning America

One of America's most beloved morning shows, Good Morning America, celebrated Shark Week by featuring a bunch of shark-related products. But most importantly, they included Electra's Tiger Shark 3i, which the news anchor said was, "possibly the coolest bike he has ever seen."


13 Questions for Josh Schlee

This guy knows pretty much everything about Electra bicycles. We call him the walking Electra encyclopedia, mostly because he is out longest standing employee. He also makes mouth-watering carnitas that are too good to pass up. Meet Josh Schlee, our Product Services Manager.

13 Questions for Josh Schlee