Electra Blog



13 Questions for KC

At Electra, we have a team of hard-working, talented individuals who make this place a great place to work. Just like every family, each of us are far from perfect but pretty close to awesome. Meet the faces behind the bikes and brand starting with Kevin Cox, the president of Electra.

13 Questions for Kevin Cox


Where do you ride?

Can you feel that? It's officially spring, and we are counting down the days until summer. In Encinitas, you'll catch us riding to the local surf spots - Swamis and Moonlight Beach - but we wanted to know where your favorite riding destination is when the sun is shining. We asked friends and fans of Electra and here is what you told us:

 

42% said "Unhurry up." - I love riding around my city.





Spotted: Seventeen Magazine

Spring is here... and thanks for the reminder, Seventeen! We spotted our Ladies' Ticino 7D in Lemon Chiffon on the magazine's glossy pages. With a beautiful custom design and Electra's signature attention to detail, this bike doubles as a fashion accesory AND sweet ride.



Spotted: Draft Magazine

You know it's a good day when Draft Magazine features your favorite ringer bell, especially as a product to "inspire your next satisfying sweat" ...whatever that means. This awesome bell is bright yellow with a black mug and white froth. Just looking at it makes you feel a little thirsty.